HOW BEST TO TALK WITH THE PUBLIC ABOUT MARS,
SPACE TOURISM, AND SPACE COMMERCE
Dr. David M. Livingston
Livingston Business Solutions
The Space Show
P.O. Box 95, Tiburon, CA 94920
Office: (415) 435-6018; Fax: (415) 789-5969
As host of The Space Show, my radio talk show focusing on expanding space commerce, space tourism, and Mars exploration, I frequently receive questions and queries from the programÕs listeners. The overriding theme of this listener feedback strongly suggests that a significant part of the population does not understand the need for a space program that facilitates the development of space resources, space tourism, a human Mars mission, or even acknowledges the benefits derived from a successful space program. Clearly, space advocates, specific space program proponents, and even NASA do not successfully articulate the case for space development to a wide segment of our population.
This paper addresses the feedback received from listeners since starting The Space Show (formerly Business Without Boundaries) in June 2001. In addressing the issues raised by the listening audience, recommendations are offered for how best to both talk with and inform the general public about the importance of having an expanded space program, including a new off-Earth economy resulting from a much expanded commercial space industry. Developing a space economy and space resources requires widespread public support and constructive policymaking. Obtaining this support and enabling the creation of constructive space policies may largely depend on those in the space community doing a better job in helping the public to understand the benefits of space development. The recommendations contained in this paper can serve as a useful and productive guide to winning public support as well as influencing policy makers for the benefit of off-Earth commerce and opportunities.